SBC News Voice of the Sports Betting Industry
BetVictor has announced the revamp of its brand with its new look site set to complemented by a number of new product improvements. 
The bookmaker has stated that all these changes it has in the pipeline are focussed on providing customers, both old and new, with a more intuitive and simple betting experience.
Having recently signed up to become Authorised Betting Partners of British Racing and with the Cheltenham Festival, Grand National and Euro 2016 Finals on the horizon, it’s a major opportunity for the operator to grow its market share and presence.
This rebranding follows a series of new senior staff announcements in January. Germon Knopp became Chief Financial Officer, Emma Tomkins joined as Head of Casino & Poker with Kris Marshall, formerly of 32Red and Gala Coral, becoming Head of BI & Analytics. Nyna Solanki is BetVictor’s new Head of Legal, whilst most notably in regards to the revamping of the BetVictor product, Shane Stafford became Head of Brand.
Stafford is the former Creative Director at Paddy Power. He said of BetVictor’s rebranding: “The brand refresh is the beginning of an ethos we have embraced focusing on stripping away any information that distracts from the overall customer experience.”
He added: “The logo was the natural starting point of the process – simplifying it for a cleaner more functional clearly legible lockup. Refining our colour palette and removing gradients giving us an overall look that is both easier to manage and benefits loading times on our applications. This then permeates into how we designed our products and ultimately how we will differentiate ourselves as a brand in a very competitive marketplace.”
In late 2015 BetVictor’s ‘Simple As’ TV advertising campaign was launched. Created by London based agency VCCP Media it signaled a new direction with the character of Maurice (Paul Kaye) nowhere to be seen. A partnership with digital content sports network Ball Street was also signed in order to see BetVictor’s social reach extended. The result of this was the BetVictor Weekender series of the operator’s Youtube channel.
BetVictor released a live broadcast via Periscope yesterday celebrating its rebranding which is more evidence of the bookmaker’s strive to be innovative and engaging. In late January it was announced that the bookmaker was on the hunt for a media agency to work with on its Euro 2016 campaign.
