The tours are designed to give delegates the opportunity to mix with key industry suppliers and to discover the latest products that will help their business thrive in a competitive market.
The tours start at 11am on the SBC stand SD2-C/D and will run on Tuesday 2nd and Wednesday 3rd. Visitors who attend the Tuesday tour will also be able to pick up tickets for SBC’s London Baby! networking event in the evening. Register for that here.
Jo Mayer, of ICE organiser Clarion Events, commented: “SBC’s expertise in the sports betting industry makes them ideal hosts to show people interested in getting into that sector around the ICE Totally Gaming show floor. ICE’s betting content is growing every year and SBC will help visitors speak to the key people who can push their businesses forward.”
SBC’s Andrew McCarron added: “The betting industry can be a bit daunting to the newcomer – there are lots of different aspects that companies need to take into account. Fortunately they can all be found under one roof at ICE and we are here to help navigate people through the complex nature of sports betting.”
In order to take advantage of the tours, delegates needed to ensure they have registered for ICE or the concurrent Betmarkets conference.
Sign up for the Sports Betting Tours here.