37Entertainment takes GVC services claim to London ICC

lawyersCanadian marketing firm 37Entertainment (37E) is reported to have filed an arbitration claim with the International Chamber of Commerce (ICC) against London AIM listed operator GVC Holdings (GVC) for misrepresentation of business through the reneging of services on a partnership deal.

The marketing firm is seeking a multi-million damages relating to a 50/50 partnership formed with GVC for igaming provisions targeting the Canadian online gambling market.

The filed claim states that GVC failed to deliver promised services for the launching of two Canadian gambling white labels targeting Quebec and English speaking regions.

37E’s claim has been allowed to progress from the Quebec Superior Court to London’s ICC. The chamber will now hear the motion of whether GVC failed to deliver services for 37E enterprise operations.

37E had first made light of its claims in August, claiming that GVC had purposely ditched its operations in order to concentrate on its £1.1 billion takeover of bwin.party Entertainment.

To date GVC governance has claimed that the 37E allegations are without merit, since both parties had not reached a formal agreement to do business. The operator expects the claim to have no effect of its acquisition of bwin.party Entertainment.

Check Also

Hamilton boss ‘self-reports’ gambling activity to Scottish FA

Hamilton Academical Football Club head coach Brian Rice has received a notice of complaint from …

32Red brands reports of educational data breach as “untrue and unfounded”

Kindred Group subsidiary 32Red has responded to allegations of ‘breached data’ from the ‘Learning Records …

Tennis Australia deepens integrity protections with Sportradar

Coinciding with the opening day of the Australian Open, which kicks off professional tennis’ 2020 …