SBC News Voice of the Sports Betting Industry
Bookmaker William Hill is celebrating the success of its newly launched ‘Priority Access Card’ in partnership with Mastercard (fully launched in September).
The card which gives its customers direct access to their online funds, has won the 2015 FStech “Best PrePaid Card Solution” award, beating stiff competition from UK high street financial enterprises.
William Hill governance stated that “the fact that the card won an award in a pure-play financial services category is testament to its functionality”.
‘Priority Access Card’ takes down another accolade, having been awarded the industry’s “Innovation of the Year” and “Innovation in Sports Betting” prizes at 2015 EGR Awards.
William Hill noted that the card was a significant part of its wider ambitions of being the market leading omni-channel bookmaker.
The operator noted that since its launch, the ‘Priority Access Card’ has received a 100% positive feedback.
William Hill plans to extend the cards services, the operator detailed that it would provide added customer value and benefits by providing customers access to exclusive events and combining card promotions with its extensive sports sponsorship portfolio.
