Andrew Bagguley departs as Ladbrokes Digital MD

Industry news source EGR Magazine has broken the news that Ladbrokes Managing Director of Digital Andrew Bagguley has left the operator after only six months in the leadership role.

Bagguley the former Ladbrokes Director of Mobile Devices (January 2014 – April 2015), had been promoted to the role vacated by incumbent CEO Jim Mullen, with the aim to continue the operator’s digital growth strategy.

EGR Magazine details that Bagguley’s position has been replaced by Director of Commercial Operations Nick Zajdel.

Zajdel who joined Ladbrokes from its main technology supplier Playtech in 2013, will be tasked with leading the operator’s new multi-channel strategy.

Ladbrokes governance wants to focus on bridging customer engagement and refining acquisitions from its retail points to its digital product inventory.

Its expanded focus on multi-channel performance, comes as Ladbrokes governance expects to complete its £2.4 billion merger with Gala Coral, which currently being reviewed by the UK Competitions and Market Authority.

It is expected that the operators will look to create further combined synergies as the merger deadline approaches.