Having made the eighth sport on Fortune.com 2015’s“40 under 40” list, DraftKings CEO and Co-Founder Jason Robins (34) will be the leader profile and cover star of Fortune Magazines October issue.
In a feature titled “Big Bet – How Jason Robins is blowing up the $15 billion world of fantasy sports”. Fortune magazine will cover the rise of Boston based start-up DraftKings under the leadership of Robins, who has seen the company gain a value of +$1 billion following its July Series D funding round of $300 million.
Robins tells Fortune, that despite not being a profitable company, he firmly believes that DraftKings has a billion-dollar product. The CEO describes fantasy sports as “very sticky” with a mass appeal to sports consumers.
The high business coverage of DraftKings operations and its leader, comes as political concerns appear to be growing regarding the popularity of daily fantasy sports (DFS) operators and their increased marketing activity on US sports networks.
DraftKings the second biggest DFS operator in the US sports market, is set to be legally reviewed by Massachusetts Attorney General Maura Healey.
This August US media news sources reported that DraftKings had been the highest spender of TV advertising, with an estimated $24 million spent on promoting its “Real People. Real Winnings” campaign ahead of the start of NFL season, a crucial period for fantasy sports operators.