SBC News Voice of the Sports Betting Industry
Bjarke Larsen CEO of interactive igaming operator NetPlay TV, has stated that the operator’s governance is pleased with the progress that the firm is displaying under a new corporate strategy. Presenting NetPlay’s interim H1 2015 performance (period ending 30 June), Larsen highlighted that the operator core KPI metrics remained strong.
Despite new POC charges that amounted to £1.9 million in costs (H1 2014: £400,000), the operator was able to post adjusted EBITDA earnings of £1.3 million a marked improvement on H1 2014’s corresponding £600,000 EBITDA.
Product Revenues in H1 2015 totalled £12.7 million down from £14.5 million in the corresponding period last year. However the operator stated that it had improved retention and marketing engagement with customer deposits up 13% during the period.
Increased average revenue per active depositing players across the casino-only brands of £273 (H2 2014: £270; H1 2014: £265)
The positive earnings were driven by a new strategy to focus on product and operational efficiencies. NetPlay management was able to reduce marketing expenditure by 24% to £4.5 million (H1 2014: £7.1million)
Operational highlights saw NetPlay secure a three year broadcast extension with Channel 5 UK (Viacom Group), whilst the operator further launched a new responsive SuperCasino site to drive further customer engagement.
Detailing ongoing 2015 performance, NetPlay governance stated that it would continue its strategy to focus on developing core efficiencies. The operator highlighted that it had completed its acquisition of specialist online digital marketing firm OtherSide Inc for £3.2 million
Commenting on H1 2015 corporate performance, Bjarke Larsen, CEO of NetPlay TV said:
“We are very pleased to report our decisive action at the end of 2014 has delivered such a positive outcome with all of our KPIs holding strong. In a post POC market, our strategy to focus on TV-led customer acquisition, supported by digital marketing, has proved successful.
“We’re excited about the opportunities that the acquisition of Otherside Inc. brings to the Group initially providing a profitable revenue stream whilst adding to our capability in driving traffic to NetPlay’s brands once the integration is complete. This alongside the Group’s solid marketing performance and opportunistic acquisition strategy supported by a robust cash position gives us confidence for the year ahead and beyond.”
