Piers Morgan & Katie Price front National Lottery #pleasenotthem campaign

Piers Morgan

Camelot the UK National Lottery operator has launched its #pleasenotthem nationwide advertising campaign fronted by reviled TV personalities Piers Morgan and Katie Price.

The marketing campaign developed by London creative agency Abbott Mead Vickers BBDO (AMV-BBDO) was launched on 4 July.

Camelot will first launch Piers Morgan’s campaign named ‘Piers’ Pier’, which sees the TV host and journalist create his self-styled theme park. The lottery operator is set to follow Morgan’s campaign, with glamour model and reality TV star Katie Price’s ‘Katie TV’ campaign, which sees Price front a 24 hour TV Channel.

Both campaigns are multi-content productions, with the advertisements set to be broadcast on radio, print, TV and digital formats. Media planning agency Vizeum is set to handle the delivery of the Camelot campaign.

Camelot Marketing & Consumer Director Sally Cowdry was pleased to announce the launch of the campaign

“Our new Lotto campaign really captures the British sense of humour in a playful and irreverent way – using celebs to have some fun with their extravagant dreams and to remind the nation that anyone can win”

“And that’s what Lotto is all about, a small outlay for a big dream.”

Camelot National Lottery – #Pleasenotthem campaign – Piers Morgan

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