Dafabet continues its marketing expansion into UK football with the announcement of its multi-year title sponsorship of the Welsh Premier League (WPL), the highest level of professional football in Wales.
The bookmaker did not reveal any financial details regarding the partnership, however WPL governance revealed to the media that the Dafabet title sponsorship will be the league’s most lucrative deal ever.
The conformation of Dafabet as title sponsor of the WPL, follows this month’s announcement that Dafabet will become shirt sponsor of Sunderland AFC.
Dafabet’s continued expansion into UK football has seen the Asian facing bookmaker agree marketing partnerships with Blackburn Rovers (Football League Championship), Everton FC (Premier League) and Celtic FC (Scotish Premier League).
“I am very pleased that Dafabet have become headline sponsors for our national league in Wales,” said WPL General Secretary Gwyn Derfel.
“Dafabet’s increasing portfolio of partnerships with major players in the sporting world show the company’s faith in our ever improving product. I thank Dafabet for their faith and investment and look forward to a productive future for the Dafabet Welsh Premier League.”
John Cruces, Head of Sports Marketing at Dafabet, commented on the partnership:
“Having increased our presence in English football for the forthcoming season as well as forming our first partnership in Scottish football just recently, it made sense for us to explore the opportunity to make an impact in Welsh football when the league sponsorship option was presented to us.
“By sponsoring the WPL we’ll be seen across all the clubs in the league which will help us increase our brand presence in the UK.”