Paddy Power has confirmed the appointment of Gavin (Gav) Thompson as its New Chief Marketing Officer (CMO). Thompson replaces long term CMO Christian Woolfenden who is set to lead the operator’s revamp of its UK and Irish retail betting divisions.
Thompson a 20 year marketing veteran with expert knowledge in strategic marketing and brand communications, Gav Thompson has worked with top tier brands including 02, Pepsi, FedEX and Bacardi.
Thompson joins Paddy Power from customer engagement consultancy Thunderhead. Thompson has held senior management roles at O2, Telefonica and Publicis Mojo, Thompson will be charged with leading new strategic marketing and branding initiatives for the operator
Andy McCue, CEO of Paddy Power, commented on the appointment:
“I am thrilled to welcome Gav to Paddy Power. He is a world-class marketing talent, and his passion for customers, brand experiences and innovation matches perfectly with Paddy Power’s. Gav joins at an exciting phase in the business, and will be a superb addition to a strong team.”
Thompson commented on his appointment: “I have always been a huge fan of the Paddy Power brand. The brand is over-flowing with creativity, entertainment, disruption, innovation and mischief. To be asked to be CMO of such a unique proposition is a real honour.
“This really is my perfect job, and I cannot wait to get cracking”