SBC News Voice of the Sports Betting Industry
NetPlay TV operator of interactive casino brands Jackpot247 and SuperCasino has confirmed that it has extended its broadcast partnership with Channel 5 UK. The new extension to its Channel 5 broadcast slots will continue till 2018.
NetPlay TV senior management were pleased to continue its partnership with Channel 5, stating that TV operator was a core part of its unique acquisition strategy. NetPlay TV’s SuperCasino brand has aired every night on Channel 5 since September 2009 and produces over 70hrs of live TV broadcast a month.
The agreement provides NetPlay TV with significant pre-midnight advertising and the existing post mid-night teleshopping airtime. In addition, it is intended that the deal makes provisions for new brands and show formats, which will further strengthen NetPlay TV’s product offering and brand awareness, broaden the customer following and appeal.
Bjarke Larsen, Chief Executive of NetPlay TV, commented:
“TV is at the core of our marketing strategy, and continues to be an important and unique source of customer acquisition for the Group.
“The strengthened deal and relationship with Channel 5 creates an effective platform from which we can increase the reach of our brands. It is our intention to develop new show formats for brands under the NetPlay umbrella, which will continue the trajectory of our brand awareness and broaden their appeal.
“NetPlay’s relationship with Channel 5 continues to strengthen, and we look forward to the continuation of this relationship and driving growth for shareholders.”
Agostino Di Falco, Deputy Commercial Director from Channel 5, added:
“Six years on we are pleased to be in a position to enter into a new agreement with NetPlay taking the partnership to the end of 2018. We are particularly encouraged by NetPlay’s desire to take full advantage of its airtime through the development of new show formats which will create further value for the partnership”..
