A high impact TV campaign on the risks of gambling and how to stay in control starts on Friday, 23 January. The £2m campaign from the Senet Group, the new gambling marketing and industry watchdog.
The TV Campaign branded ‘WHEN THE FUN STOPS, STOP’ aims to raise awareness and detection of problem gambling and its causes. The Senet Group campaign will run across TV, radio, newspaper and online with an audience reach of 9.7m. Advertising slots will include the commercial breaks around major televised sporting fixtures
Backed by four of Britain’s leading betting companies, William Hill, Ladbrokes, Coral and Paddy Power, Senet Group was set up in September to respond to public concerns about gambling and to promote responsible gambling standards.
Gambleaware.co.uk will feature prominently in the advertising, as a source of advice about problem gambling.
Wanda Goldwag, new Chair and Independent Standards Commissioner of the Senet Group said:“Gambling companies have a responsibility to the communities they serve and must protect the vulnerable, especially young people. We know young men are particularly susceptible to problem gambling and this campaign is designed to reach them in a compelling and engaging way.”
Ron Finlay, Interim Chief Executive of the Senet Group said: “The vast majority of people who gamble enjoy it responsibly and safely. But some can slide into problem gambling. Our campaign highlights some of the warning signs and provides independent sources of advice for those who feel their gambling is getting out of control.
‘WHEN THE FUN STOPS, STOP’ TV advert