STATS, the sports technology, data and content supplier, is planning on a massive expansion of its in-play portfolio over the next few years, with the company planning on doubling the number of events that it covers.
Roy Clements, managing director of STATS Europe, said that the company has big ambitions to expand its coverage of American sports. He explained: “STATS in-play provision will see a rapid expansion of the number of matches offered. Our goal is to be offering 10,000+ matches across all US Sports within the next three years. This, coupled with plans to further expand the content solutions that bookmakers can provide to customers to support their betting activity, puts STATS in a strong position going into 2015.”
Clements said that STATS’ in-play products can enhance the bottom line for bookmakers simply by doing the heavy lifting of live data. “Our products will allow trading teams to focus on offering more live markets and cover more games per trader as they will not be concerned with the data collection process. The combination of fast, accurate data and giving trading teams more time to ‘watch’ activity will allow bookmakers to extend the time that the betting window is open for placement of live bets.”
STATS prioritises the collection of data from the events themselves, be it court-side, pitch-side or rink-side, as this provides more accuracy. Clements commented: “The primary advantage from our presence in venue is that we get that data quicker than anyone else and we will complement that with our live data collection from TV. Our experience in data collection and quality processes that are the best in the industry help us to achieve first time quality at over 99.5% across all sports.”
Clements said that getting that in-venue accreditation is one of the biggest challenges behind providing in-running analytics, but that it is an important one to ensure quality of data. “The first hurdle to overcome is to obtain official accreditation to venues to collect live data. STATS will not go into venues in an ad-hoc, unauthorised way to collect and distribute data.”