The review by CAP was launched in response to the request by the Department of Culture, Media and Sports for UK wide review of gambling marketing and promotion and its effects on its viewers.
The review details that the impact of gambling advertisement and promotion on vulnerable viewers is limited. CAP supports current content and schedule rules which are in place to protect the UK public.
CAP researched its review utilising a multi-agency process which detailed how gambling was being advertised and through which mediums its was being consumed.
The work follows independent research findings published earlier this year by the ASA which showed that the ASA’s decisions on complaints around gambling ads meets societal expectations. CAP further announced that given changes to the market and legitimate concerns around gambling’s proper place in society, gambling advertising will continue to be an area of focus and we’ll be working proactively to ensure the gambling advertising remains responsible.
CAP Review includes:
- Producing enhanced guidance for advertisers.
- Working of academics and other experts to ensure the rules continue to identify and address the particular risks and vulnerabilities associated with gambling advertising.
- Working of fellow regulators to expand and improve the evidence base.