Ladbrokes seeks new Public Relations agency

Ladbrokes is seeking a new Public Relations agency to handle corporate communications and public affairs of the publically traded gambling operator.

UK marketing news sources have stated that Ladbrokes has sent out an agency brief to potential PR agencies it views capable of handling of handling numerous aspects of its corporate communications.

Marketing consultancy and pitch specialists the Recommended Agency Register (RAR) will assist Ladbrokes with their search. RAR have been tasked with drawing the initial shortlist of candidate agencies who will be invited to pitch to Ladbrokes senior management.

RAR have begun their candidate sourcing process, the marketing consultancy will use its database of client references and project ratings to source final candidates.

Ladbrokes has not disclosed details of the full agency remit, existing marketing agency relationships will be unaffected by the selection review.

Ladbrokes expects to appoint its new PR agency by the start of 2015.