32Red re-launches sports betting product with Kambi

Igaming operator 32Red is set to revamp its sports betting offering, after soft-launching its Kambi Sports Solutions sport betting platform. 32Red Sport has been re-launched in time for the 2014 FIFA World Cup.

32Red will target new and existing sports betting customers with a set of World Cup promotions. Furthermore the new sport betting product will be promoted through the operators sponsorship of Scottish football club – Glasgow Rangers FC.

The operator stated that it would use the new product to extend its coverage and presence in the Italian igaming market, furthermore the product would be used for potential new market entry.

Ed Ware CEO of 32Red told eGaming Review: – “We have a number of new product ideas in the pipeline that we are very excited about and we are working with Kambi to help innovate in the sports betting world.

“It is important that we bring something new and relevant to sports betting that is true to 32Red’s brand proposition, that’s what we intend to do”