Unibet Becomes Official Betting Partner of the UFC

Unibet Plc announced today that it had agreed a deal to become the official betting partner for the Ultimate Fighting Championship (UFC). The partnership deal comes immediately into effect, and will see the operator’s sports betting brand – Unibet.com promoted in the regions of the United Kingdom, Ireland, Australia, France and the Netherlands.

The Ultimate Fighting Championship, is a professional sports organisation for mixed marital arts. It is currently the highest grossing professional circuit for its sports, and has worldwide television coverage. Stars fighters of the UFC include, George St Pierre, Anderson ‘The Spider’ Silva and Gunnar Nelson.

Unibet have communicated that it will work with the UFC, on special promotions to gain further coverage of the partnership and of mixed martial arts.

Unibet Chief Marketing Officer Nils Anden commented on the partnership:“The UFC has really established itself as a leader in both sports and entertainment, while Unibet has managed to do the same in the gambling sector,” Unibet’s chief marketing officer Nils Anden said.

“As part of this exclusive partnership, we are currently working on a wide range of exciting new bet offers for UFC events; markets that will take the betting experience of fight night to a whole new level.”

Garry Cook, executive vice-president and managing director of UFC EMEA, added: “This is a great opportunity for our fans to step into the world of the UFC in a new and engaging way.”