Biggerbet Ltd has promoted finance director Iain Coward to Managing Director of the business.The Durham-based company’s portfolio includes online affiliate and betting service FREEBETS.com, it’s Australian division au.FREEBETS.com, Horseracingresults.co.uk, and Cheltenham Festival News.
Coward, a Chartered Accountant who trained with PricewaterhouseCoopers, has been working in the online gaming sector for over six years. This included a three-year stint at the world’s largest poker site, Pokerstars.com, where he was swiftly promoted to the role of Forecasting, Planning and Analysis Director. Leading a team of 12 people across the Isle of Man and London, he was in charge of making business and investment recommendations directly to the Executive Team.
Moving to Biggerbet in May 2011, Coward was appointed as Finance Director. His role has now expanded as FREEBETS.com has grown to become one of the largest and influential affiliate sites online.
FREEBETS.com incorporates an extensive news and tips section, publishes an authoritative monthly report for the industry and bettors on the best money-back offers and promotions, and provides live streaming and betting tools for punters.
Biggerbet was founded by David Archer, himself a highly successful entrepreneur and business professional, in 2009. Archer had been managing director and joint-owner of Reuben Page and, after building up the business from six shops to 59, Archer sold the majority to Gala Coral in 2007.
Archer said: “I’m delighted to have installed Iain as Managing Director here at Biggerbet. Iain shares my vision to make betting more accessible for punters and possesses years of valuable experience in the online gaming arena. I’m confident with him at the helm we can continue our rapid progression in a very competitive market.”
Coward added: “Biggerbet has grown relentlessly in a short space of time and these are exciting times for us with major sporting events on the horizon. I have great confidence in the business model and I’m really excited to be overseeing the business grow.”