Risk management company, PIMS-SCA, has launched its latest campaign with Empire Casino. The Empire Casino, Leicester Square, will be using the PIMS-SCA PrizePad Vault Game as part of a wider campaign to encourage customers to sign up for the new Empire Casino loyalty card. The loyalty card allows members entry to exclusive promotional events plus offers on in-house food and drink. PIMS-SCA’s PrizePad prize promotion app, designed for iPad, has proven to be a great success in gathering customer data for CRM and retention purposes.
The campaign will see every customer that signs up for an Empire Casino loyalty card during the 3 month campaign, given one chance to Crack the Code on the PrizePad Vault game. If they correctly enter the 6 digit number that opens the Vault they will win the grand prize of £100,000. To make sure no one leaves empty handed there are also over 2,000 lower level prizes to be won each month including dinner for 2 at the Empire Casino’s Fulushou restaurant, free bets, free house drinks at the in-house bar as well as a range of other prizes.
Commenting on this Matt Butcher, Sales Director at PIMS-SCA has said “It’s great to able to work with Empire Casino once again on such a successful campaign. Promotions like these are very effective in gaining customer knowledge and help casinos understand their customer behaviour more.”