Five reasons to visit SBC Global during ICE London

Visitors to ICE London wanting to enhance their betting businesses are recommended to visit the SBC Global stand (SD2-C&D) to get up to speed with the latest developments in the industry.

Here are five key reasons for seeking out Team SBC at ExCeL:

1 – The Official ICE Sports Betting Tours

SBC Global has teamed up with Clarion Events to provide the official Sports Betting Tour of the exhibition floor at next month’s ICE London (6-8 February).

It has been designed to give ICE delegates the opportunity to mix with key industry suppliers and discover products that are set to penetrate the sports betting market in 2018.

SBC Managing Director Andrew McCarron said: “Making a move in the betting industry is often about knowing which companies to speak to. Given the sheer size of the ExCeL and the number of exhibitors, the SBC Sports Betting Tour is the perfect way to find the right contacts for your business needs.”

The fourth running of the Sports Betting Tour will start at 11 am from the SBC Stand (SD2-C&D) on Tuesday 6 February, the same day as the eighth annual London Baby organised by SBC Events in partnership with iGaming Business.

You can register for the tours here.

2 – The SBC Sports Betting Guide to ICE

SBC has developed a guide to sports betting opportunities at ICE 2018. The guide will help everyone interested in sports betting to locate key exhibitors, obtain insight from important industry companies and leaders, and find information about products and events taking place at the show.

You can email [email protected] to receive a preview of the guide, and pick up a hard copy at the SBC stand SD2-C&D.

The ICE 2018 guide is part of a series of sports betting guides that SBC will produce around key industry events in 2018.

3 – London Baby! Tickets

More than 900 sports betting industry guests are expected to attend London Baby at the opulent Café de Paris, located next to Leicester Square in the heart of London, to enjoy relaxed networking with sports betting professionals and a complementary bar.

SBC Global Founder and CEO Rasmus Sojmark added: “London Baby takes pride in its reputation for providing both free drinks until the early hours and unlimited networking opportunities with iGaming and sports betting professionals. For the last seven years, we have joined forces with iGaming Business to put on a fittingly lively and entertaining opening salvo to a busy week in the capital.”

With over 750 people already registered, It is advised to register here as soon as possible to secure a ticket, which you can then pick up at the SBC Stand SD2-C&D on Tuesday 6 February.

4 – Betting on Football & Betting on Sports conferences

Visitors to the stand can also collect special discount codes to use when they buy tickets for this year’s Betting on Football conference at Stamford Bridge (20-23 March), and find out some early plans for Betting on Sports 2018 at Olympia (17-21 September).

More than 1,500 industry delegates are expected to attend #bofcon2018, for which over 90% of the exhibition space at Stamford Bridge has already been sold.

The event will also feature three exclusive forums for those involved in affiliate marketing, esports and football based sponsorship – The Affiliate Insider Bootcamp, Esports Insider Super Forum and SBC Sponsorship Forum.

5 – Keeping your finger on the pulse

SBC Global already publishes the betting industry’s most comprehensive trade news service in the shape of and caters for the esports industry with, as well as partnering with Clarion Gaming on

This year has seen SBC extend its news outlets with the launch of casino-focused and partner with Lee-Ann Johnson to set up Visitors to the SBC stand can find out more about these initiatives and the opportunities they present.

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