With ICE 2017 now less than a month away (February 7-9), EnergyBet MD Marcin Sapinski is getting ready for an action packed three days at the London ExCeL. Keep reading to learn more about his preparation for the event, favourite ICE memories and where to find him.
How I prepare for ICE
MS: Firstly, I make sure I’m feeling good, so I hit the gym at 6am and workout at least five times-a-week in the months before ICE. Then it’s mainly research to find out who’ll be there, and which potential partners I can meet at the show. This year is a little different though, because it’s the first time we’re also exhibiting, so there’s been a lot of planning too.
What I am doing at ICE 2017
MS: A lot of walking! ICE is huge, so it’s tough to fit everything into just three days. There’ll be lots of scheduled meetings, but I’m sure there’ll be quite a few opportunities that just present themselves spontaneously too. That’s what makes it exciting!
What I’m looking forward to at ICE 2017
MS: As it will be our first ICE as an exhibitor, it’s going to be more hectic and challenging, but our games and platform are generating a lot of interest, so I’m looking forward to establishing relations with some fantastic new business partners… and the open bars, of course.
Where you will usually find me at ICE
MS: The BeeFee stand is where you’ll be able to find me (because it’s the best place, obviously).
Favourite ICE memory
MS: What happens at ICE stays at ICE. Seriously though, I’ve met some incredible people at ICE over the years, including Evander Holyfield and Michael Owen. Let’s just say many of my dinner party stories originate at ICE!
Typical post-ICE activity
MS: Following up on all the leads, catching up with a mountain of emails and generally getting back into a ‘normal’ frame of mind. It’s like recovering from an exhausting, but amazing, party.