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Ganapati Malta to focus on freshness at ICE 2017

ICE veterans will know that you need a suitcase to take home the amount of freebies you tend to end up with and so Ganapati Malta has opted for a more creative alternative.

The Japanese games creator will distribute over 20,000 wet towels to visitors as they enter the ExCeL Centre with the tagline of ‘Freshen up your casino content’. The company is one of 91 first time exhibitors and Ganapati’s specific aim is to combine Japan’s famous animation with intelligent maths modelling.

The company will be offering further hospitality in a bid to be remembered by attendees. At its stand (S2-325) there’ll be sushi, sake, music, dancing as well as an introduction to the company’s unique online casino slot games.

Richard Hogg of Ganapati, stated: “We are working with the best studios, both internally and externally, to create innovative content that merges Japanese culture and online gambling.  Our aim is to become the world’s pre-eminent  distributor of this new kind of gambling content.  The strategy is to develop new games and in the process, develop a whole new entertainment world.

“We will shortly have licences in both the UK and Malta and are currently putting together a comprehensive range of games, so it’s a great time to start talking to potential partners.  Fundamentally, ICE is the world’s number one gaming exhibition and attracts visitors from across the globe. As such, there’s no better place to launch and we are approaching what is an important three days with activity, energy and bundles of enthusiasm. It’s going to be a great week and one which I am certain we will look back on as a pivotal moment in our development.”