One of the most exciting young entrepreneurs in the UK will be speaking exclusively at this year’s AffiliateFEST about influencer marketing and how it is impacting affiliate brands.
Influencer CEO Ben Jeffries is just one of many speakers lined up for the fourth edition of the Affiliate Insider organised event, which is being held at Hilton Olympia on Wednesday 19 September alongside the Betting on Sports Week in London (18-21 September).
Ben Jeffries, recently named by NatWest as one of 15 young entrepreneurs to watch out for in 2018, will invite #AffiliateFest2018 delegates to explore influencer marketing as an acquisition medium and help them to understand its value as a new form of online marketing.
At just 22 years of age, Jeffries has already established himself as the face of influencer marketing. He raised £150,000 to launch Influencer in 2014, before re-launching the brand in 2017 with the support of YouTube sensation Caspar Lee, with the duo combining to provide the simplest and most effective way to connect brands with social media influencers.
His afternoon keynote speech will emphasise the AffiliateFEST focus on providing affiliates with FREE content around digital learning, supplemented by tangible session takeaways, as opposed to the selling and promotion of services.
Jeffries commented: “AffiliateFEST is a great opportunity for me to engage with the brightest affiliates in the iGaming industry. There is a close correlation between influencer and affiliate marketing and I’m excited to have this opportunity to show the benefits of using influencer marketing over and above traditional marketing to explain the value that this relationship will have for affiliate sites.”
Affiliate Insider CEO Lee-Ann Johnstone added: “AffiliateFEST offers affiliates the opportunity to get close to successful entrepreneurs, suppliers and operators who have a vested interest in growing their affiliate marketing business. We bring the industry’s best experts to the table to discuss real insight, in a private setting.
“The objective: to promote better collaboration and revenue growth. We’re thrilled to have a leading entrepreneur like Ben join us this year to help iGaming affiliates get the best insights on how to use this brand new digital medium to engage audience growth.”
As well as Jeffries, the confirmed speaker lineup already includes RefToken CEO Jan Sammut, Miratrix Founder Nick Duddy, Harris Hagan Partner John Hagan, Mishcon Partner Nick Nocton, Scout Gaming Group Commercial Director Joakim Renman, BGO CMO Allan Turner, Blockchip COO Diana Rotaru and former Google SEO expert Fili Wiese from Search Brothers.