SBC News Voice of the Sports Betting Industry
Gambling bosses preparing to appear at next week’s Betting on Football show have promised ‘controversy’ when they take to the stage for the headline CEO panel.
Taking place at 4pm on Thursday 22 March, Mr Green CEO Jesper Kärrbrink, mybet CEO Markus Peuler, BetBright CEO Marcus Brennan and The Football Pools managing director Conleth Byrne, will discuss the topic ‘Russian Revolution: Why the World Cup is key to future business’.
The panel discussion, which will be moderated by Kambi head of content Gerard Starkey, will put operators’ World Cup strategies under the microscope, and looks set to challenge some commonly held views on the tournament.
“I’ll probably have a controversial opinion on the potential effects of the World Cup on our business, so I’ll be curious to hear from the others panellists as well,” Peuler said.
The mybet boss’ comment was supported by Mr Green CEO Kärrbrink, whose firm is getting ready for its first World Cup as a sportsbook operator having signed with Kambi in 2016.
“I’m really looking forward to the whole Betting on Football event, which has developed into a ‘must’ in the industry – and extra so this year with World Cup just around the corner,” said Kärrbrink, who also has big tournament experience from his time as Svenska Spel CEO.
“Hopefully our panel will have some controversial views on the World Cup and what it means for the industry,” he added.
“Controversy is always good,” according to BetBright chief Brennan, who added: “I’m looking forward to this session because World Cups are major events and focal points and as such there is a natural expectation it should be a good lens into the broader approach to strategy and innovation in this sector.”
The Football Pools MD Byrne, who spent more than 10 years at Ladbrokes, will use the panel to explore how the more modestly-sized operators can punch more than their weight when up against the industry behemoths.
“Innovation around what will be the biggest World Cup ever is key for all brands, I am looking forward to discussing how dynamic, agile smaller operators can really make it work for them without the need for material marketing spend,” Byrne said.
Kambi’s Starkey will be asking the panelists to speak about World Cup impact, marketing, post-event strategy and product, among other things, as the big kick-off approaches.
“The CEO World Cup session should be a must attend for anyone at the show,” Starkey said. “Speaking to the panellists in the lead up, they’ve promised to share their honest and valuable insights, as well as some controversial views on how the tournament may play out for the industry.”
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