1xBet takes two stand approach to successful ICE exhibition

1xBet showcased its B2B product for the first time at last month’s ICE exhibition, before introducing its one-year old affiliate program to markets across Asia, Africa, Europe, and Latin America.

Having hosted two stands at ICE (6-8 February), one for B2C and one for B2B, the European operator said the outcome of the exhibition had “exceeded all expectations”.

The 1xBet press service said: “How does 1xBet stand out from the other exhibitors? 1xBet is one of the few companies that are successful on the B2C market, and it now has a high-quality product to offer affiliates of the company. We can say with confidence that customers will get exactly what they need.

“The outcome of the exhibition exceeded all our expectations: there was a lot of interest in our product and useful contacts were made. This networking was beneficial not only for 1xBet, but also for other exhibitors and visitors.”

Meanwhile, 1xBet backed up its ICE presence by exhibiting at the London Affiliate Conference (LAC). Specialists from the company met with current affiliates to discuss fresh ideas and new proposals to improve the quality of products and services within its Affiliate Program.

The statement continued: “This year, affiliates from all over the world visited our stand. During the exhibition, we met with our established partners and made new business contacts with visitors and other exhibitors. We hope that these exchanges will grow into long-term mutually beneficial relationships.

“Over a short space of time, we have introduced ourselves and our Affiliate Program to markets across the globe. A lot of successful work is being done to attract traffic from Asia, Africa, Europe, and Latin America. In addition, we are actively submitting applications and gradually getting licenses to operate in various countries.”

  • 1xBet will be back in London for next month’s Betting on Football conference (20-23 March) at Stamford Bridge (Stand #19).

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