Affiliate Insider

Affiliate Insider debuts niche networking and learning event at Betting on Football

Affiliate Insider will host its first “niche boutique networking and learning event” at this year’s Betting on Football conference at Stamford Bridge (20-23 March).

Held on the first full day of #bofcon2018 (Wednesday 21 March), the Affiliate Insider Bootcamp (AIB) is the first specialist forum for the new affiliate news, training and events focused business launched by SBC Global and Founder Lee-Ann Johnstone.

The bootcamp, designed to promote learning and sharing to grow revenues across the affiliate sector, will feature six sessions, each of which will be run as an interactive workshop. Slide presentations, a conference workbook and cheat sheets will also be handed out so that delegates can take home learnings in a tangible format.

Speakers including Rize.Digital’s Nick Garner, Sangster Digital’s Sarah Sangster, Income Access’ VP for Strategy and Operations Sarafina Wolde Gabriel, Madabout Media Managing Director Andy Edwards and Blueclaw Marketing Director Martin Calvert will define their content strategies and workshops using practical examples within a sports betting setting.

Edwards will take affiliates through the detail of how to perform a site audit and outrank competitors once the audit is complete. After helping affiliates to understand where and how to differentiate SEO strategies, he will conclude by giving away an Intensive Audit as a prize.

Lee-Ann Johnstone said: “The affiliate industry is moving fast, and we want to create events that help affiliate entrepreneurs and affiliate managers keep up. Our content is specifically curated to meet the needs of the people in the room on the day. We focus on providing a depth of digital content combined with tangible affiliate marketing insights which will help affiliate businesses to grow.

“Affiliates are entrepreneurs and as such need to focus just as much working on their business as in it. We offer a boutique networking environment coupled with thought leadership to help affiliates get the support they need to grow their revenue, network with operators who are serious about the affiliate channel, and help keep all parties abreast of the digital evolution taking place around us.”

Jess Attree, Operations Manager at, added: “Keeping up on affiliate news means having eyes in lots of places. The Affiliate Insider Bootcamp offers a great resource for helping affiliates keep up to date on the latest affiliate related news and digital insights.”

Paysafe Group (Income Access), Buffalo Partners and Crystal Content, a social media and content agency, have already been confirmed as sponsors for the affiliate event, which will run concurrently with three other main Betting on Football tracks – World Cup and Beyond, Global Market Profiles and Betting on Innovation.

Robert Miller, Managing Director of Buffalo Partners, commented: “Buffalo Partners is thrilled to be sponsoring the inaugural Affiliate Insider Bootcamp event. With both the global online gambling and affiliate landscape ever changing, Affiliate Insider offers the perfect setting to engage with affiliates, as well as matching Buffalo Partners philosophy in bringing key learnings and vital discussions to our affiliates to assist in helping their businesses grow.”

  • Affiliates can apply for a FREE ticket with the opportunity to attend Betting on Football on day 2 as part of the larger conference stream HERE.
  • For enquiries around sponsor and exhibitor opportunities please contact Lee-Ann Johnstone:

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