SBC News Voice of the Sports Betting Industry
Justin Helden is the CEO & Commercial Director of Fingaming, who are launching their small form factor betting product, Bildabet, at ICE 2017.
With less than two weeks to go, we took the time to find out about the Fingaming plans for the London-based conference, and Helden’s memories of ICE conferences gone by.
How I prepare for ICE
JH: Pre-ICE I’m usually arranging meetings with customers, colleagues and friends, to catch up on the past year and to discuss plans for the year ahead
What I’m doing at ICE 2017
JH: This year we are exhibiting for the first time, as we launch our portfolio of Bildabet products for 2017. The retail industry has been crying out for a small-factor betting terminal that can be loyalty card or cash operated, so it will be very exciting and interesting.
What I’m looking forward to at ICE 2017
JH: I’m excited this year more than most because of our launch, but also as this is my 10th ICE so I love to see how technology and the products have changed year on year. Plus, I’m excited about what reaction our products will get from the industry.
Where you will usually find me at ICE
JH: I’ll be found on our stand obviously (S3-100), but also grabbing a coffee and a chat with clients and colleagues. I’m particularly looking forward to the London Baby after party on the first night.
Favourite ICE memory
JH: I honestly don’t have ONE. I’ve been coming to ICE for quite a few years and I’ve genuinely enjoyed them all, it’s always great to see old friends.
Typical post-ICE activity
JH: Sleeping! I know this year more than most will be hectic and very tiring. Friday is a definite day off and then back to contacting all the new people we met on Monday morning.
