Clarion Events has confirmed that a total of 91 gaming organisations from across 34 nations will be exhibiting at ICE for the first time in February 2017.
Kate Chambers, Managing Director of Clarion’s gaming division, has described the large number of first time exhibitors as the ‘X Factor’ in the success story of the industry’s biggest B2B gaming event.
For first time exhibitors, the most represented countries are the United Kingdom (17), Malta (13), United States (6), China, Cyprus and Taiwan (all 4). There are also three new companies from Spain and Serbia, along with two from Belize, British Virgin Islands, Curacao, Czech Republic, Poland, Russia, Slovenia, Sweden and Ukraine.
Finally, there is a single new exhibitor from each of Armenia, Belgium, Bulgaria, Cambodia, Canada, Estonia, France, Germany, Hong Kong, Ireland, Israel, Italy, Lithuania, Malaysia, Moldova and Switzerland.
Chambers commented: “Each year we undertake an extensive research programme amongst our customer base of visitors and one of the top quoted reasons for attending ICE is the opportunity it provides to meet and connect with new companies and potential new suppliers.
“Large business to business events such as ICE provide a valuable opportunity to expand horizons and forge new contacts, as well as meet with the better-known innovators and suppliers in the business.
“However, what I think makes ICE unique is that our first-time exhibitors, the X Factor in the ICE proposition, are drawn from throughout the gaming world, thereby providing visitors with an international perspective as opposed to a regional or a national one, in the process bringing a new dimension and vitality to the show floor.”