Sports broadcaster and journalist Natalie Sawyer has joined Irish bookmaker BoyleSports as a brand ambassador ahead of this summer’s 2020 UEFA European Championships.
In her new role, the former Sky Sports host will provide video content featuring previews and reaction throughout the tournament across BoyleSports’ social media channels and on the BoyleSports blog.
She joins former England and Liverpool captain and current Rangers manager Steven Gerrard as a Euro 2020 ambassador for BoyleSports, who this week launched a ‘No-Lose’ £10 bet on offer for punters on every England match in the competition.
Leon Blanche, Head of Communications for BoyleSports, said: “Natalie has always had a great rapport with her audience and as one of the leading names in sports broadcasting, we are absolutely thrilled to have her on board as a Euro 2020 ambassador.”
One of Brentford FC’s most famous followers, talkSPORT’s Sawyer has featured on football post The Game, along with the 18-year stint at Sky Sports where she anchored Sky Sports News’ rolling news coverage.
UEFA’s continental competition gets underway on Friday 11 June as Turkey and Italy go head-to-head in Group A.