Jose Mourinho teaches Paddy Power how to be ‘Special’

Out-of-work football manager,  Jose Mourinho fronts Paddy Power Games’ new campaign ‘Special’, promoting the bookmaker’s £40,000 daily jackpot prize.

The nationwide campaign co-developed by creative advertising agency VVCP London sees a ‘humble Mourinho’ detail to audiences advice on ’what it takes to be special’ – spoofing the most controversial moments of Mourinho’s career.

Publishing a blog post announcing the campaign, Paddy Power marketing reveals that it has packed the advert with a number of ‘Easter eggs’, for audiences to catch.

In a further ‘propaganda update’ issued by Paddy Power, the bookmaker reveals that the two-time Champions League-winning manager  ‘wrote bits of the advert himself’, keeping himself busy having been out-of-work for the past nine months having been sacked by Manchester United last December.

As a marketing team, Paddy Power states that it is used to working with special talents, having developed high profile campaigns with geniuses such as Stephen Hawking, Floyd Mayweather, Paul Scholes and Nigel Farage.

Special sees Paddy Power maintain its strong 2019 marketing momentum, with the bookmaker having secured high-coverage successes through its ‘Loyalty is Dead’ campaign featuring Rhodri Giggs promoting Paddy Power rewards, and the recent ‘Save-our-Shirt’ sponsorship of Huddersfield AFC.

Check Also

Wycombe footballer suspended after placing 183 bets

Wycombe Wanderers’ forward Scott Kashket has been sanctioned with a two month suspension and £3446 …

The FSA launches ‘safer gambling hubs’ in support of BeGambleAware

The Football Supporters’ Association (FSA) has strengthened its commitment to GambleAware’s leading ‘BeGambleAware’ campaign after …

Pegasus World Cup to receive international coverage

Sky Sports Racing has been granted exclusive coverage for America’s Pegasus World Cup Championship Invitational …