SBC News Voice of the Sports Betting Industry
Racing Post has confirmed leading online bookmaker bet365, as the first customer of its newly launched ‘international racing content’ API, which allows betting stakeholders to significantly broaden their racing inventory, showcasing all major racing jurisdictions across the globe.
The announcement sees bet365 deepen its existing content partnership with Racing Post, choosing to gain in-depth information on South African racing, such as racecards, riding silks, form, comments, verdicts and star ratings, leading to market audiences being significantly better informed.
Simon Betteley of bet365 detailed the value of Racing Post’s deeper content and data for customers – We’ve had a strong partnership with Racing Post for a number of years and they are the independent authority on British and Irish horseracing. Their content is incredibly valuable to our customers and I’m delighted to announce we have expanded the partnership for South African racing.”
He continued: “The content is hugely important for races taking place further afield as it gives customers just as much insight and information on the field as it would in the UK. The content allows them to make informed decisions before placing a bet.”
Moving its content provisions beyond UK and IRE shores, Racing Post’s expanded vertical further covers the UAE and Hong Kong racing, with France, Australia and LARC all to be released in the coming months.
A key project for the publisher, Racing Post details that it targets 15 new territories supported by 40 languages for its content vertical, which will become the go-to race information and knowledge service for all betting stakeholders.
Racing Post Key Partnerships Manager, Caroline Bushe: “We’ve worked with bet365 for a number of years and it is excellent to have an array of content live across the site of one of the biggest bookmakers in the world. We know the value punters place on our content in the UK and Ireland and we’re delighted
