SBC News Voice of the Sports Betting Industry
National Lottery operator Camelot has revamped its ‘retailer hub’ (www.tnlretailerhub.co.uk) adding new functionalities and tools to improve communication with its merchants.
The relaunched hub has been optimised for all mobile verticals, allowing Camelot point-of-sale merchants to be better informed with news alerts, game/draw information, terms and conditions, promotions and updates on further upcoming National Lottery inventory.
The hub will feature a ‘multi-store retailer’ tool, which allows those operating multiple stores selling National Lottery products to be supported by centralised framework customising news and information for their retail networks.
In addition, the hub will allow for the personalisation of both dashboards and notifications, while Camelot has also launched a new customer self-service tool allowing merchants to request retail National Lottery goods instantly.
The relaunched hub has further improved merchant engagement and information on the National Lottery retail ‘Site, Stock, Sell rewards scheme’, which last year paid out over £725,000 to UK retailers.
Camelot Retail Director Jenny Blogg said: “Our retailers are essential to our continued success. We’re always looking for ways to improve their overall experience with us. We hope they like the new retailer hub, which we’ve developed in response to their feedback, and benefit from its improved capabilities.”
