SBC News Voice of the Sports Betting Industry
BetVictor announces a trio of racing figurehead appointments, welcoming Nicola Currie, Rachael Blackmore and Jamie Snowden as new brand ambassadors.
The Gibraltar-based bookmaker moves to bolster its racing profile, as flat jockey champion Nicola Currie, National Hunt jockey Rachael Blackmore and leading UK trainer Jamie Snowden join its stable.
As new ambassadors, the racing trio will play an integral part in BetVictor’s new horseracing directives, supporting the bookmaker’s marketing and brand development teams with content and expert insights.
Matt Parkes, BetVictor’s Director of Brand and Creative, commented: “We are delighted to welcome three very exciting names from the world of horse racing to BetVictor – a move that demonstrates our commitment to increasing our footprint and building on our horse racing heritage to stablish BetVictor as a major player in the sport.
Backing BetVictor, Rachael Blackmore said:“I am really excited to be partnering with BetVictor, who has proved to be a true horse racing supporter over the years. I am very much looking forward to working with them in preparation throughout the National Hunt season”.
Nicola Currie said: “It’s a real honour to be one of BetVictor’s new horse racing ambassadors. It’s an exciting time to be a jockey and I’ll be bringing this enthusiasm to my work with BetVictor.”
“Just like Nicola, I’m raring to get going with BetVictor. There’s a huge amount of work and preparation that goes on in the background ahead of races, and it’s really exciting to be working with a company that truly supports and sees the beauty in the sport” added Jamie Snowden.
The trio join former football manager Harry Redknapp, Ex-England star Michael Owen, 23-time TT winner John McGuinness, and reigning Snooker World Champion Judd Trump as fellow BetVictor brand ambassadors.
