SBC News Voice of the Sports Betting Industry
FTSE250 gambling group GVC Holdings has confirmed that industry risk-management and insurance specialist RISQ will act as lead betting jackpot supplier for its online betting properties.
Updating the market, GVC will move to enhance its betting promotions with RISQ B2B Jackpot solutions.
The partnership has begun with RISQ acting as lead insurer of GVC’s European sportsbook Bwin’s World Cup 2018 flagship promotions ‘Maradona’s Millions’, which forms part of the bookmaker’s multi-million € ‘Who Stole the Cup?’ campaign.
Maradona’s Millions has been developed utilising RISQ’s ‘Wallchart Jackpot’ prediction game which features a potential €11 million top prize payout.
Backing RISQ jackpot solutions, Claus Hansen, Head of CRM at GVC Holdings, stated that the betting group wanted to broaden its capabilities on customer acquisition-to-retention dynamics.
Partnering with RISQ has helped up to set new standards in delivering promotions at GVC. Combining their cutting-edge B2B platform with our broader marketing assets has enabled us to create a standout promotion in the intensely competitive landscape of the World Cup.
“The elasticity they offer provides multi-product flexibility (whether it be lottery, RNG or FTP sports games) giving us a unique chance to employ jackpots in a scalable, tailored fashion across the entire group of brands.”
Moving forward, RISQ is set to provider GVC full flexibility to deploy lottery and RNG capabilities across its betting inventory/markets, enhancing its multi-brand properties.
A pleased Tom Mitchell RISQ’s B2B Director commented on the partnership:
“It’s incredibly satisfying for our jackpot solution to have been integrated by such a huge name as GVC. Incorporating an intuitive free-to-play game with any sportsbook generates a proven benefit across a number of KPIs – especially as reliable cross-selling techniques and user-engagement become ever more elusive commodities for operators.
“Our research overwhelmingly suggests that participation in free-to-play games exponentially ramps with higher jackpots. So with our game-changing Jackpot RNG raising the bar on these prize funds across the board – and up to €11 million for GVC – the possibilities are endless for boosting new accounts and fostering a loyal customer base across all platforms and devices.”
