Executive shake-up sees William Hill appoint Ulrik Bengtsson as Group Digital Chief

Further to publishing its full-year 2017 results, FTSE-listed William Hill Plc has today confirmed the appointment of former Betsson AB Group President & CEO Ulrik Bengtsson to the newly created role of Group Chief Digital Officer.

Bengtsson is expected to join the group’s leadership team this April and will report directly to William Hill CEO Philip Bowcock as a member of the firm’s Executive Committee.

Last September, Bengtsson ended his six-year tenure as leader of Stockholm-listed European online gambling group Betsson AB.

A seasoned industry leader, Bengtsson will gain full group oversight on global data, brand, marketing and customer service for William Hill’s digital operations.

The executive appointment sees Crispin Nieboer current William Hill Online MD, take on the newly created role of Group Corporate Development Director, which will primarily focus on William Hill’s international growth initiatives.

Appointing Nieboer as group international lead, William Hill governance further details that US market opportunities will be made an immediate priority for the FTSE bookmaker’s long-term growth strategy.

The executive restructure will see Ulrik Bengtsson further supported by Grant Williams current Chief Operating Officer for digital operations, who will assume the position of MD of William Hill Online.