Coral Connect gets personal with new Football Bet Filter service

Darren Calvia Ladbrokes Coral

FTSE betting group Ladbrokes Coral has announced the launch of its ‘Football Bet Filter’, which has been released as a companion betting utility for its popular Coral Connect App.

The new betting filter function has been created by Ladbrokes Coral development teams, and will allow football punters to build their own tailored accumulators based on personal filters and market preferences.

Football Bet Filter choices include teams playing at home or away, top scorers, best defences, and a variety of other options which can all be selected from numerous world leagues.

Updating the market, the Ladbrokes Coral retail division states that, Coral Connect integrates Football Bet Filter following the positive results and feedback of the function on Ladbrokes’ omni-channel player solution ‘The Grid’.

Presenting Football Bet Filter, Darren Calvia, Head of Omnichannel Product for Ladbrokes Coral, comments, “We are delighted to release a digital product to simplify our shop customers’ betting experience.  A simple yet game-changing way for customers to build their accumulators based on personal preferences and filters.”

The Connect and Grid Apps are available for iPhone and Android handsets.