International expansion on the horizon for Yorkshire powerhouse Sky Betting & Gaming

Filing its 2016/17 corporate accounts, Sky Betting & Gaming (SB&G) has detailed a ‘landmark year’ for its operations as group revenues surpassed the + £500 million revenue mark (FY 2015/16: 380 million).

The Leeds-based operator claims to be the fastest growing online gambling firm, having increased its customer base to 2.6 million (2015/16: 1.9 million).

Closing its 2016/17 year-end accounts, SB&G governance would declare corporate profits of £146 million, representing a 38% increase on corresponding 2015/16’s £105 million.

SB&G’s rapid growth has seen the betting group recognised, as one of Yorkshire’s top technology firms. Emphasising in-house technology development, in 2017 SB&G has undertaken a significant recruitment drive for its Leeds headquarters and Sheffield tech-support hub.

The accelerated growth of SB&G will please private equity firm CVC Capital, who in 2015 acquired the online gambling firm from UK broadcaster Sky Media for a total consideration of £800 million.

Having established itself as a leading player within the saturated UK online betting market, SB&G is preparing to scale up its international presence, with the company having initially launched it services for the Italian and German betting markets this 2017.

Further to building its technology competencies and expanding internationally, Sky Betting & Gaming Chief Executive Richard Flint has reaffirmed that social responsibility will continue to be a the forefront of its business operations, stating that his company seeks transparency between its services and customer engagement.

Richard Flint, CEO of Sky Betting & Gaming, commented: “The business performed very well in 2016/17, with further investments in product, technology and brand delivering strong financial results. During the year, we invested in people and technology in our Yorkshire base, with a 40% increase in headcount, helping us to cement our position as the UK’s most popular online betting brand.”

“We delivered innovative and market-leading products during the year, including an in-app RequestABet builder, real time promotions, crowd boosted accumulators, and personalised programmatic marketing. Protecting customers from harm, and providing a safe betting and gaming environment is critical to our success, and we continue to invest in more people and better processes to identify and protect vulnerable customers.”

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