SBC News Voice of the Sports Betting Industry
Backing its decision to ‘drop minimum wagering requirements’ on player bonuses, online casino operator BGO Entertainment (bgo.com) has launched new marketing campaign ‘Fair Spins’.
Last September, BGO detailed that it would scrap ‘wagering requirements, maximum wins and maximum bets’ attached to its bonus promotions. Moving forward, the online casino will simply reward its active players through ‘real-cash bonuses’ or with ‘wagerless free spins’.
In order to drive the message of ‘fair play’ to its customers, bgo marketing has launched its new ‘Fair Spins’ campaign, fronted by long-time BGO company spokesman Verne Troyer playing ‘The Boss’.
In May, BGO was fined a £300,000 by the UK Gambling Commission (UKGC), which found misleading advertisements on its website linked to affiliate marketing promotions.
The significant UKGC fine would force BGO management to re-evaluate its customer incentives, with the operator dropping all bonus wagering requirements, citing player feedback and a changing industry regulatory environment for its driving its decision.
