LADbible hires former Ladbrokes PR man Alex Donohue as ODDSbible partnerships lead

Alex Donohue, Ladbrokes

Ladbrokes long-term PR Manager and Head of News Alex Donohue has joined the LADbible Group taking on the role of Brand Partnerships Manager for its ODDSbible vertical.

Donohue leaves the UK bookmaker following seven years of service within Ladbrokes’ PR and media relations team.

Joining the LADbible Group, Donohue informed SBC that he was taking on a ‘newly created role’ within the firm’s ODDSbible division, seeking to build and extend relationships with bookmakers through LADbible content assets.

In 2017 newly merged Ladbrokes Coral Plc has moved to restructure its PR and communications team. This month the bookmaker confirmed the departure of long-term Media Relations Director David Williams.

As yet the FTSE bookmaker has not confirmed whether it will retain its PR and media resources in-house, or whether it will choose to utilise an external agency.

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