Canadian sports entertainment group Gaming Nation has confirmed that it has acquired UK-based in-stadia marketing specialist BD Sport Group (BD Sport) for a total consideration of £11 million.
Updating the market, TSX-listed Gaming Nation detailed that it had agreed to acquire BD Sport assets outright for £8.8 million, with the acquiring firm adding a further £2.2 million in performance-related provisions.
Lancashire-based BD Sport is the UK’s leading provider of in-stadia advertising, with the marketing firm having established match-day advertising partnerships with the majority of UK football clubs.
Further to its in-stadia advertising services, BD Sport has additional sport agency division which caters for sponsorship deal brokerage and creating football partnerships. BD Sport has worked with the majority of UK licensed bookmakers on football related deals.
Moving forward, Gaming Nation is set to takeover all BD Sport existing partnerships and contracts. Completing the acquisition, Gaming Nation management stated that the deal would directly open a new profitable service for its portfolio.
Gaming Nation President/CEO Scott Secord commented on the completed acquisition “We are excited to have closed the acquisition of BD Sport Group and look forward to integrating the infrastructure and management expertise into our operations. The combined synergies of 5050 Central and BD Sport will provide a platform for growth in both companies in an aggressive and profitable fashion.”