Comedian Johnny Vegas, star of British comedy series ‘Ideal’ and ‘Benidorm’ will front LeoVegas’ new UK TV advertising campaign ‘Double Brand Ambassadors’.
Created by London creative marketing agency NOW, the TV campaign aims to drive the message that LeoVegas is the ‘King of Mobile Casinos’ offering more slots and games than its competitors.
LeoVegas marketing detailed that its new advert will initially roll-out this February on ITV and Channel 4 flagship channels.
Detailing its new TV Campaign, LeoVegas marketing stated that it wanted to bring original thinking combined with a touch humour to its UK casino campaign, moving its brand messaging away from bland and uniformed creative which has dominated casino advertising.
Shenaly Amin, UK Country Manager, said: “We’re absolutely delighted to have Johnny on-board for our marketing campaign and we can’t wait for everyone to see the new TV advert.
“Johnny’s comedic background adds a different dimension to the marketing campaign and he’ll definitely help us take the gaming scene to another level.”
LeoVegas ‘Double Brand Ambassadors’ TV Campaign