iGB Affiliate (Clarion Gaming), publisher of industry information on player acquisition and affiliate marketing, has announced they will be hosting a series of free seminars to take place during ICE Totally Gaming on Thursday 9th February between 10.30 and 13:00.
The seminars titled “Affiliate Marketing in the USA: A Hidden Opportunity” will focus on how affiliates can drive additional revenues from the current and future USA market, including iGaming, social gaming, sports betting, daily fantasy sports and ilottery.
The sessions will focus on what the rules and limitations are within the current regulatory framework and where future opportunities are. In addition, they will focus on other online products emerging as an option for affiliates in the US market, such as social gaming, daily fantasy sports and ilottery.
“In the affiliate market there is a common misconception that there are limited affiliate revenues in North America, or that the barriers to entry are too high. This just isn’t true and the recent acquisition of playNJ.com by Catena Media is testament to the kinds or revenues available.” commented Alex Pratt, Managing Director of iGaming Business.
“This series of webinars will help bridge that disconnect and provide our audience with both the tools and knowledge to maximize this hidden opportunity both now and in the future.” Pratt continued.
The seminars themselves will be led by a panel of experts including representatives from Foxwoods, Draft Kings, Income Access, and the Michigan Lottery in an interactive format split into two areas of focus. The first seminar will focus on dissecting each vertical looking at the player demographics and their values as well as the key influencers and brands for each vertical. Whilst the second seminar will focus on the opportunity itself with representatives from each vertical to discuss what they are looking for in a marketing partner, the importance of compliance with licensing and regulations, the opportunities they see for affiliates and where they see the biggest gap and finally what channels they are using at the moment to acquire players.