Perform to launch ‘best in class’ Football Visualisation product at ICE 2017

Sports content and data specialist Perform Group (Perform) has confirmed that it will launch its Opta-powered ‘Football Visualisation’ product at ICE 2017 (London 7-9 February).

Debuting its Football Visualisation product, which graphically replicates live match action. Perform states that it has developed the fastest and most accurate ‘live-ball tracking visualisation’.

Perform further states that its product will be unrivalled within the betting market, as it will provide partners with the most enhanced simulation of live football matches, with added enhancements beyond ‘ball tracking’ which will give viewers further details on match play individual actions and football player movements.

Co-developed by Perform data subsidiary Opta, the Football Visualisation product has focused its live match content delivery on a stringent data collection processes, which Perform states will give the product a more accurate visualisation of match proceedings.

The Football Visualisation product will be made available for more than 10,000 matches per season across 60 top football competitions, including all major global league and cup competitions.

Andrew Ashenden, EVP Betting at Perform, commented on the upcoming Football Visualisation product launch:

“This year we will launch a series of innovative new products driven by the highest quality sports content in the industry. Our Opta-powered football visualisation, incorporating detailed player data, is just one of the exciting developments.”