European igaming operator Mr Green has become the first sponsor of new UK TV channel Front Runner (frontrunner.tv), a digital broadcaster which has labelled itself as the ‘UK’s only free-to-air sports channel’.
Front Runner which is currently available on Freeview channel 91 and Sky channel 468 launched last October, publishing a catalogue of sports content combined with sporting documentaries and sports-focused reality TV-shows.
Exclusive Front Runner UK content includes TV shows such as ‘M80’ (motocross), ‘ThrillBillies’ (reality stunt show), ‘The Adventures of Danny & the Dingo’ (snowboarding) and ‘Built to Shred’ (skateboarding).
Last Friday, Front Runner management announced its first broadcast partnership with newly Nordic Nasdaq listed Mr Green & Co, which will see the TV Channel promote the mobile and desktop services of primary igaming brand Mr Green.
Adhering to UK advertising standards and marketing practices, Front Runner will only promote Mr Green services after the UK 9 pm watershed.
Updating stakeholders and the media, Ryan Scarratt MD of Front Runner TV stated that he was pleased to bring Mr Green onboard as the sports channel first partner, and welcomed further advertisers to make contact with Front Runner.