Coral aims for ‘high energy’ in latest UK advertising campaign

Coral will this week launch its new multi-million UK advertising campaign promoting its ‘extensive’ sports betting offers. The bookmaker aims to refresh its brand on TV and radio formats, by creating a ‘high-energy and action-packed campaign’.

The campaign created by marketing agency Big Al’s Creative Emporium and features the voice of Peaky Blinders star Joe Cole, and will replace Coral’s long-running UK advertisements featuring comedian Darren Farley and sports model Carly Baker.

The bookmaker launched its first 30-second advertisement on Sky Sports on 6 December, with the campaign set to run across Sky and BT Sports networks during the busy 2016 Christmas sports broadcasting period.

In total the new campaign will comprise three TV ads, seven radio ads (for TalkSPORT) as well as press ads, in-shop POS and creatives for social media.

Commenting on the launch of the new multi-channel campaign Olly Raeburn, Coral Brand Director said, “Being a sports fan is not just about winning or losing, it’s about getting involved, and this new campaign is designed to encourage punters and would-be pundits to do just that.

“Our new executions are much more contemporary and much more product focused. They’re brimming with energy, packed full of action and really drive a sense of engagement around sport, putting Coral right at the heart of the action.”