Industry online sports betting group Argyll Entertainment (Argyll) has announced the launch of its new brand RedZoneSports.com, a specialised bookmaker which will target the growing number of US sports fans within the UK.
Argyll Entertainment officially launches its new sportsbook this week, aiming to bring the best prices and promotions for of NFL football, MLB baseball, NBA Basketball and other popular US-based sports.
Former Sporting Index Head of Sport, Stephen Baumohl will head up RedZoneSports, serving as Vice President of Trading.
“If like us your heart beats a little faster from September to the Super Bowl you will have noticed that there is very little choice between bookmakers when it comes to betting on American football.” Baumohl commented
“We believe in creating our own lines and odds for US sports and we are prepared to back that up by having high limits for all customers.”
RedZoneSports is the second bookmaker launch of 2016 for Argyll Entertainment, who debuted its BetOnBrazil brand for the UK this August.
Stuart Tilly, CEO of Argyll Entertainment backed RedZoneSports launch and market ambitions, declaring;
“Following the initial success of BetOnBrazil we want to take our same philosophy of having entertainment at the heart of everything we do and apply it to a US sports-themed gambling destination for the rapidly-growing number of UK customers who follow the NFL, NBA and other major US sports.
“There were three NFL games hosted in the UK this year and the league hopes to have a permanent London team within 10 years; this is a great time for the betting industry to reach out to fans of US sports across the UK.”