Steve Fisher, founder and chief executive of the independent UK retail bookmaker Stan James, has revealed this week that the firm has adopted the OPTIMA serverless electronic point of sales system (EPOS) and that it has been already installed and live in its entire estate.
Fisher, who heads up one of the fastest growing independents in the UK, explained: “The new OPTIMA EPOS software platform is really helping us to do more with less. It takes much less equipment, less space and less work at shop level looking after and/or replacing worn or damaged equipment… and that saves time and costs.
“Its ease of installation, quick implementation and low costs will save us time and around £150,000 in our immediate expansion plans. That’s important in a tough bookmaking environment in which competition, taxes and regulatory requirements continually test the bottom line.”
Stan James Retail was already working with OPTIMA’s EPOS system, and decided to migrate its estate to OPTIMA Serverless EPOS back in July, a transition that was completed in the second week of October. OPTIMA will be showcasing the Serverless EPOS with its awarded stand-alone feature together with the new ISHOP personal betting terminals in the TVC Solihull Bookmakers Trade Show on Thursday the 27 October, where OPTIMA has a stand and is the headline sponsor.