SBC News Voice of the Sports Betting Industry
Multi-channel supplier Digitain has joined forces with Mediatech Solutions in a deal that will see it provide the platform provider with its best sportsbook platform solution.
Under the partnership, Mediatech will integrate Digitain’s product into its own omni-channel platform, IRIS, which will be offered to its land-based and online operator partners.
Digitain’s sportsbook product offers odds on 65 different sports, taking in 7,500 leagues, and more than 3,000 betting markets. It also covers 26,000 live events a month.
It is multi-lingual and multi-currency and can be plugged into to any platform through a seamless API integration, which allows a full use of wagering bonuses and cash-out functions for both in-play and pre-match.
The company employs over 300 traders that use a proprietary platform utilising in-house developed algorithms and tools. Their experienced risk management teams also manage each partner individually, along with liquidity, player categorisation and liabilities.
Suren Khachatryan, CEO at Digitain, said: “This is a great deal for both us and Mediatech, as well as operators looking to take advantage of our innovative sportsbook.
“The combined offer of the IRIS platform and our sportsbook is the ultimate solution for small online businesses. It is just as relevant to larger companies who want to outsource their sportsbook and software development teams to professionals, so they can focus on marketing, client acquisition, and retention.
Mediatech Solutions CEO and founder Jessica Ordovas, said: “Operators are well aware of the need to adopt an omni-channel strategy, but many don’t know how to go about it.
“Digitain’s sportsbook is one of the best out there, and will help our partners achieve the seamless transition between land-based and online gaming their customers have come to expect and demand.”
