Rank Group subsidiary Mecca Bingo will launch its new high coverage UK marketing campaign with TV personality Louise Redknapp.
Redknapp who is currently appearing on BBC’s ‘Strictly Come Dancing’ (series 14), will front Mecca Bingo’s new ‘We Know the Feeling’ UK nationwide campaign which will launch on multiple advertising formats.
Updating the market, Mecca Bingo stated that the high-visibility campaign would be its biggest ever outlay as the bingo operator looks to promote its new brand and website (Meccabingo.com).
‘We Know the Feeling’ has been developed by independent creative marketing agency Pablo London, with the aim of capturing the excitement of playing online bingo at Mecca.
Announcing the launch of ‘We Know the Feeling’, Anna Shirley Marketing Director at Mecca Bingo, said:
“Mecca Bingo’s ‘We know the feeling’ campaign is all about how our customers feel when they play bingo. It’s about fun; it’s about friendship, and it’s about how we feel when we win too.”
“For bingo players, winning is about much more than the prize itself. It’s the skills needed to play, the excitement of finishing first, the fun of the game itself and the friendships that are built at our clubs and online. ”
Louise Redknapp backed Shirley’s comments regarding the UK campaign: “My grandparents used to own a pub, and they would host Bingo in there, I have such fond memories of this time. Bingo is a game that creates a feel good feeling and now with modern technology it’s a game that you can play anywhere.”