New UK betting market entrant Sun Bets has announced the launch of its first ever TV advertising campaign #YOUBETCHA, as the News UK and Tabcorp joint-venture seeks to establish its brand with the general public.
The campaign has been created by News UK in-house agency Pulse, following this August’s official launch of Sun Bets within the highly saturated UK online betting market.
Sun Bets marketing confirmed that the #YOUBETCHA TV campaign would be further supported by a nationwide push on print, digital and social media advertising channels. News UK home verticals will also support the campaign, as The Sun looks to build customer momentum for its new betting brand.
Launching #YOUBETCHA Kate Bird Marketing Director of Betting & Gaming at News UK, commented on the campaign:
“We wanted a launch ad that felt exciting, energetic and had Sun personality at the core, allowing us to standout in a me-too market. Do I think we’ve achieved that? You Betcha.”
Sun Bets #YOUBETCHA campaign – August 2016